Here are five great uses for using 140 characters or less in promoting and growing your business. The hardest part of Twitter is getting started. The technology is not a difficult to use it just has a big mental hurdle to overcome; What do I say? That is the question that haunts almost everyone who is thinking about using a microblogging site and sits a and stares at the “What’s Happening?” box.So to help you vault over that first hurdle, I want to give you five general uses for Twitter to help you post that first tweet.1. Marketing and Communication — If you are a business owner or an industry expert using Twitter to build a following should be your primary goal. Think of it as your personnel soapbox to shout about your brand, products and industry. The key is you need to provide information of value and your followers will not only build your online reputation but assist you in spreading your online brand.2. Business Networking — The concept behind social media is to stay in touch with people you know and to build new relationships. The essential thing is to remember is you must give to get. It is easy to meet new people on Twitter and bring people together, but you must participate to really build relationships. Build posts that introduce your followers to new people that you respect and give introductions to services that relate to your business. Following a variety of interesting people on Twitter can also bring you incredible visibility.Find people in your industry that have a strong following and make sure you understand what they are doing on Twitter and do not be afraid to ask them to connect. Use the search feature to find key industry people.Here is a good example: Say you own a “classic car” auto repair business, you will want to connect with suppliers, collectors, body shop owner basically anyone you do business with on a regular basis and you will also want to follow famous car collectors like Jay Leno. The most important thing is to find people on Twitter that are potential customers. Perform searches based on your business and answer their questions, it will build credibility.3. Breaking news — Use Twitter to give you followers the news before anyone else. Make announcements that make people feel like they know something before their friends. This past week, actor Neil Patrick Harris announced on Twitter that his partner and him had added twins to their family, so his followers/fans had the special news before any of the entertainment news outlets. You can do the same thing with your products and services.Remember the Twitter is an informal chat with friends, so it is natural that if you have good news or something important to tell them you would share the news with your friends. Part B: If you have a products based business think of setting a Twitter feed for the specific purpose of notifying customers when new products come in. Customers can subscribe via mobile or RSS for instant notification when that item they have been waiting for arrives.4. Direct traffic — As soon as you find something interesting that’s linkable, you can drop it on Twitter and your network knows immediately. You can use this sharing of information to your advantage and increase traffic to under-performing pages on your website. You can ask your vendors or sales group to tweet about a feature or product, the message will spread faster and further as other active users pick it up just make sure that they use the url for the page you are trying to get a bump in traffic for. You can use Twitter to get traffic to your the sites of your affiliates and vendors, remember give to get.5. Provide live coverage — If you are promoting an event (store sale, conference or group gathering) you can use Twitter to promote the event, but also to give updates to those who could not make it or were wavering on coming. Twitter’s message size limit prevents detailed coverage of events but it can allow you to provide real-time commentary which may help to spark further discussion or interest on the event as other Twitter users spread the message. Very useful for citizen journalism and has been interesting to follow world events.Learn to use hashtags. Hashtags are a community-driven convention for adding additional context and metadata to your tweets. They’re like tags on Flickr, only added inline to your post. You create a hashtag simply by prefixing a word with a hash symbol: #hashtag. This allows people to follow the entire event.Bonus Tip:Garner Feedback — I mentioned earlier that Twitter allows you to see what people are saying about you, but what it also give you is instant feedback an opportunity to correct poor customer interactions. Like anything else that is not controlled by the poster, this offers honest, sometimes to a fault and credible feedback to both the Twitter account owner and the public.Not only does Twitter allow you to communicate with your customers, but see what they are posting about you. Check out how Virgin American Airlines or Ford is using Twitter to build its brand.You just need to have a plan in place to be able to react to negative feedback. Check out how The Gap had to deal with negative feedback after changing their iconic logo.
Cricket is another name for passion; either it is the passion of players for legendry performance or of fans who keep on praying for good performance of their team. Everyone who can not enjoy the live performance of players certainly wish to get updated with latest cricket news. People have become so busy with their hectic schedules that they do not have time to watch television or to read newspaper to know the latest happenings of cricket world. That is the exact reason why we need to have a medium to retrieve cricket news.Everyone who has an interest in cricket will wish to see his/her favorite team as the winner at the end of a match. Not only winning but the performance of players is also important so the details are also needed to quench the thirst of a cricket passionate. Though one can get the details and all cricket news through newspapers or television but again the same problem comes as a barrier between cricket and cricket fans and that is lack of time. Thanks to the internet which made it easy for cricket fans to stay connected with the game even when they are busy. The advancements which have been made in the fields of science and technology have made cricket news easily accessible to cricket fans.These days everything is online, so why not cricket news. It is more convenient to access online cricket news than any other medium when people spend most of their time on internet. There are number of sites which provide the facility of accessing the cricket news. For professionals, who are busy with their hectic schedules and do not manage to squeeze in time to watch the game, cricket news is the best way. This is the perfect source to know about cricket when a live game being played somewhere. It is not possible every time to sit in front of television and watch every ball and stroke, in such situation its best to click on a site which gives latest cricket news.Online websites are not the only source for cricket news, many news channels also provide cricket news by which fans can get the complete match details and every off field gossip too. It depends up on you to decide over the matter that which medium will be more suitable for you. Cricket news tell fans about the exact number of runs scored by the teams, about the number of players who batted and the number of bowlers who bowled, individual runs of every player who batted and individual wickets taken by a bowler, even it provides the run rate of players and the economy rates of bowlers during the entire match. Cricket news provides all significant knowledge about the cricket match that one can be curious to know. It is one of the simplest ways which can tell you the happenings of cricket ground so what else can be better than this if you are getting all on-field and off-field updates just through a single click.
The perfect amalgamation of tough competition and uncertainty has turned out to be the biggest and the toughest challenge for the apparel industry in 2013. The industry leaders are on their toes trying to gather the latest information about the industry. Technology, globalization and import/export regulations are the significant aspects contributing to the revolutionary change in the industry. There are reliable online journals providing a complete, exhaustive and most importantly, latest information about the clothes industry.Every day, each piece of information added by the online journal sites adds immense value to the leaders. These journals act as a news bible offering a wide spectrum of news to the target audience. Expert commentaries, detailed analysis of breaking news are some of the categories of information presented. Presented in the form of news articles, there are industry insights related to price pattern, production and consumption cost, latest purchasing trend, supply chain and various other topics of interest.The news articles contain precise and timely demographics, statistics, industry trends that can be essential for business plan, GAP analysis, risk analysis, SWOT analysis or growth share matrix. These online journals provide information that industry leaders can rely on. Information from across the globe, be it Japan, USA or UK, are provided in details. Designers, textile manufacturers, wholesalers, retailers get information on various topics. An online journal is like a complete database that offers information worth millions. The industry leaders need not spend hours searching for the latest industry news. The comprehensive journal maintains an archive of news articles that can be referred at any point of time. Instead of filtering news from different sources, one can get industry specific news at one place and have complete, in-depth knowledge about the entire sourcing market.Significance of Online Journals:· Journals offer up-to-date information· News articles in the journals offer valuable information to industry experts· Specific topics are covered in the news articles· Reviews and comments from industry leaders are provided· Latest information helps in competitive analysis, better understanding of current trendsManufacturers, Retailers, Supply Chain Managers, Purchase Managers, Merchandisers and significant people of the apparel industry need to be aware of the financial, economical scenario of the world. News related to trade agreement; rise and fall of prices, supply and demand of products, labor laws, environmental impact of products, shipping regulations, custom regulations and several other aspects have a direct impact on the industry. The audience can filter news articles with respect to business, raw materials and countries and look for the latest information, before taking a business decision.